FLEUR

Fleur is an app that helps people who menstruate regulate their lifestyle to better correspond with their cycle. It incorporates features for tracking and analyzing periods, medication reminders, informative blogs and articles, along with personalized recommendations for exercise, nutrition, and meditation. The interface is crafted to be inviting and energetic, user-friendly, and free from stereotypical feminine design.

Project Type
Interface Design (App), Brand Identity

Year & Studio
2023 | SCAD, Group Project

Team
Bella DelMonico, Parthivi Gupta, Kathryn Harrison, Brooke Hamtil

Process Book

  • Develop a unique app concept, distinguishing it from existing ones or introducing standout features. Design comprehensive branding, prototype the app, create a website landing page, and produce a compelling marketing video to showcase its features.

  • While numerous period tracking, fitness, and health apps exist, finding a comprehensive solution in one place is challenging. Many period apps tend to be overly feminine, which can be unappealing. Users seek an all-encompassing app with a subtle, inclusive design.

  • This project features distinctive design elements, including a custom brand mascot vector illustration and bespoke branded icons (credit: Kathryn Harrison), and a fully prototyped app enriched with subtle animations and transitions.

  • As the project manager, I orchestrated and streamlined the collaborative efforts within the team. Responsible for overseeing project timelines, resource allocation, and ensuring effective communication, I played a pivotal role in fostering a cohesive and efficient work environment. Through strategic planning and coordination, I contributed to the successful execution of our app, ensuring it met both the objectives and expectations of our team.

    As a lead visual designer, I played a key role in shaping the design aspects, ranging from brand identity to the overall interface. My focused efforts on the strategic use of color, typography, and layout were vital in ensuring the app’s success.

Starting at the sign up, Fleur prioritizes user preferences, guiding them through a tailored quiz that suggests a subscription aligning with their personal needs and wants. Despite the abundance of features, the app's straightforward and cohesive design ensures an easy-to-use and intuitive interface.

What sets Fleur apart from other hormone apps is the unique ability to tailor features specifically for either pregnancy or menopause. While hormones remain significant in these life stages, distinct variations in health, fitness, and period tracking are crucial considerations.