OTHERSIDE
coffee roasters

MY ROLE

At the outset of the Otherside Coffee Roasters brand development, I supported early logo ideation through custom logotype explorations and later created a handwritten “os” script icon that became a signature element of the identity. While other team members finalized the core brand system—including logos, colors, typography, and patterns—I continued to support the evolution of the visual language.

Once the identity was established, I led the remainder of the design process, creating a full suite of branded collateral and packaging. This included three custom coffee bag designs with unique sticker systems to distinguish the roasts, as well as packaging for donut boxes, to-go and pastry bags, and hot and cold cups. I also refined the layout and color application for their paper menu. Finally, I designed the exterior signage and managed the production process—from mockups and material selection to coordinating with vendors. Together, these elements brought the Otherside brand to life across physical and environmental touchpoints, reflecting a warm, handcrafted identity.