EDDY ENERGY
Eddy Energy, inspired by Thomas Edison's light bulb invention, merges historic and scientific elements with the bold, vibrant feel of energy drinks. The drink's energy boost parallels the conversion of colliding electrons into light, using ingredients like caffeine and sugar. The packaging strikes a perfect balance with visual language, combining imagery, typography, and color.
Project Type
Brand Identity, Package Design
Year & Studio
2023 | SCAD, Class Project
Awards
IDA 2023 | Honorable Mention - Print/ Packaging & Multimedia/Brand Identity
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Create a small batch beverage brand and establish the branding and identity along with corresponding labels for each flavor and an outer container to hold the bottles.
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The light given off by a lightbulb is a result of the energy that is created by electrons colliding together on an electric current. Similarly, when someone consumes an energy drink, the specific ingredients that are in there mix together and give that person a more energized feeling.
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Incorporate the terminology and design aesthetics found in the light bulb invention patent, blending them with vibrant and striking colors, along with graphic elements. Fuse these two concepts to create a unified and cohesive brand for the beverage.
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This project showcases distinctive design elements, featuring a
hand-drawn logo and typographic elements, intricate hand-drawn
line illustrations, and a bespoke die-cut label unique to each flavor, collectively contributing to a uniquely crafted visual identity.
