THE MAIN STREAM
Savannah brims with diverse entertainment, from live performances to dining. The Main Stream, its newest entertainment district along Bay and River Street, stands out with bold branding. Through physical lookbooks, lamppost banners, weekly brochures, social media, and a website, it promotes events for locals and tourists alike.
Project Type
Brand Identity, Print Collateral Design, Digital Media Design
Year & Studio
2023 | SCAD, Class Project
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Develop a captivating identity and communication strategy for a Savannah Entertainment District.
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Savannah grapples with ongoing challenges that hinder its realization of full potential. Chief among these are the perceptions of the city as outdated, mundane, and unexciting, compounded by a general lack of community awareness.
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Design a vibrant entertainment district in Savannah characterized by a bold, contemporary aesthetic. Harness this fresh branding and identity to craft cohesive communication strategies that effectively showcase events and the district to both locals and tourists.
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This project highlights unique design elements, showcasing a hand-drawn logo and striking typography as key design focal points.
